AI Multichannel Prospecting System for Safe Hands.

01Purpose

LUNIFAI provides lead generation, automation, integration and AI development services. The detail of the deliverables is set out in this proposal, according to the formula selected.

02Choice of formula

This proposal contains three formulas: Pilot, DWY (Done With You) and DFY (Done For You). The Client selects one on the proposal page or in writing. The selected formula governs the scope, invoicing and guarantee applicable for the whole engagement. The Pilot formula may be subscribed only once per Client.

03Obligations

LUNIFAI undertakes to deploy the means necessary for the proper execution of the engagement and to promptly inform the Client of any blocker. The Client provides the necessary materials, validates the deliverables within the agreed deadlines, and pays the sums due according to the agreed terms.

04Liability

LUNIFAI acts as an integrator of third-party solutions (n8n, Airtable, sending platforms, etc.). It is not responsible for the bugs or limitations of those tools. Its liability is limited to a best-efforts obligation, excluding gross negligence. Commercial conclusion of any opportunity generated rests exclusively with the Client.

05Payment

Pilot formula: £1,985 excluding tax, payable in full at signature. DWY formula: £4,800 excluding tax, payable in full at signature. DFY formula: £3,800 excluding tax per month, over three months minimum, i.e. £11,400 excluding tax for the commitment period; first monthly payment at signature, then at 30 and 60 days; beyond the three months, the collaboration continues month to month at the same rate. Payment term: 14 days after invoicing. Software, domain and API costs are borne by the Client, subscribed in the Client's name, and carry no margin; they typically represent £240 to £400 per month depending on the formula and volume. Campaigns and services are suspended if an invoice remains unpaid beyond 14 days.

06Guarantees

Each formula carries its own guarantee. Pilot formula: LUNIFAI guarantees a minimum of 10 qualified opportunities within the 60-day pilot period, campaigns being launched no later than 30 days after signature; failing that, the formula amount is refunded to the Client in full; the tools paid for by the Client and the infrastructure built remain the Client's property. DWY formula: no numeric result guarantee, the Client operating the system from the second month. DFY formula: LUNIFAI guarantees a minimum of 15 qualified meetings within the first 90 days of the engagement, the full multichannel launch (email and LinkedIn together) taking place no later than 30 days after signature, domain warm-up requiring about three weeks; failing that, the monthly payments made are refunded to the Client in full. Any delay or interruption attributable to the Client suspends the measurement period for the duration concerned.

07Guarantee conditions

The guarantees above apply when the following conditions are met:

• The offer architecture workshop takes place in week one. The Client attends and validates the chosen angle.
• Copy and angles are validated within 48 hours. Copy waiting in an inbox is a campaign not sending.
• LUNIFAI's copy is what goes to market. The Client may write an alternative version, which LUNIFAI will gladly A/B test against its own.
• Pilot formula: replies land in the Client's inbox, so the Client handles the fast first response to interested prospects, the follow-ups and the booking.
• DFY formula: booked meetings are attended, by the Client or by a closer, but someone takes them.
• The Client replies within 24 business hours when a prospect needs information only the Client holds.
• Sending accounts, domains and access are provided from onboarding, and campaigns are neither paused nor restricted.

08What voids the guarantee

Three things void it: refusing the offer architecture work, overriding LUNIFAI's copy, and, for the Pilot formula, leaving replies from interested prospects unhandled. In those cases, LUNIFAI still builds and operates the full agreed scope, but the numeric guarantee falls away.

09Definition of a qualified opportunity

An opportunity is qualified when all of the following conditions are met:

• ICP match: the contact's organisation matches the ideal client profile defined together at onboarding (industry, size and geography).
• Decision power: the contact is a decision maker or directly influences the purchase decision, or holds the role the Client usually sells to in an organisation of that type.
• Genuine interest: the contact replied explicitly expressing interest in discussing the Client's services, pricing, references or a collaboration.

10Definition of a qualified meeting

A meeting is qualified when it involves a qualified opportunity within the meaning of the previous article, the meeting is booked in the Client's calendar, and the prospect attends. A rescheduled meeting that is then attended counts. A no-show does not count, but LUNIFAI re-engages the prospect at no charge and the meeting counts as soon as it is attended. Only one meeting per company is counted. If it is the Client who does not attend, the meeting still counts.

11Duration and termination

Pilot formula: 60 days in total, i.e. about 30 days of setup then 30 days of campaigns; the engagement ends at the debrief call, 30 days after campaign launch. DWY formula: the engagement ends at the end of the second month. DFY formula: initial commitment of three months; in the event of unjustified cancellation by the Client after signature, payment is due for services already rendered plus a fixed indemnity of 30% of the remaining amount due over the commitment period; from the fourth month, either party may end the collaboration with 30 calendar days' written notice, without penalty or indemnity.

12Ownership

Domains, mailboxes and tool accounts are subscribed in the Client's name and belong to the Client, whatever the formula and whatever the outcome. Deliverables are granted to the Client for exclusive use after payment. The video recordings of the DWY formula are for the Client's internal use and may not be resold or distributed. LUNIFAI retains its methods, tools and technical structures.

13Applicable law

This agreement is governed by Swiss law. Exclusive jurisdiction: the courts of the Canton of Geneva.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.